Don't Fall Prey to These 3 Myths About SEO

SEO is considered to be one of the most reliable and oldest methods to drive traffic to your site. These visitors come to your site and take action because they are targeted enough. Sending all these visitors to your site is completely free, which is another important fact. Many people are still quite far behind and aren't sure how to rank their site well in the SERPs. The field of search engine optimization has expanded so much that it is now full of fables that make it difficult for many to understand the true dynamics of the search engines. If your intent is to use the search engines in your favor then you need to learn all about the different elements of SEO and how they interact with each other. We will be debunking some of those myths in this article and you need to know them if you want to have a chance at making SEO work for you.

A strange SEO myth that is quite common is that PPC marketing will have an effect on how your site performs in the SERPs. The latter is totally untrue. Some people attempt to increase or decrease the ranking of their website in the SERPs by running PPC advertisements. This is a mistaken concept because you need to remember that PPC and SERP rankings have little connection and no influence on one another. That's why you shouldn't spend your money expecting your website to rank higher in the SERPs with PPC. You should, instead, be concentrating on building more backlinks, if you want to increase the rank of your site, as well as adding quality content. Use your common sense and be practical when deciding whether or not this story is accurate.

Another myth is that you should use the words from your Meta tag on that particular page. Many SEO professionals still believe in this myth and even teach people about it. Meta tags are meant to use keywords not already on the page. The important point to remember is that these tags do not get counted towards rank.

Another concept that is simply a myth is click here that if you buy incoming links from relevant websites your site will be banned. Google doesn't want you buying links, to be honest, and if they knew you paid for the links they would not count because they don't want you trying to artificially influence the rank of your site, but they often aren't aware of the fact. In any case, they would simply ignore the existence of these links, even if they found out they were paid for. It wouldn't make sense for them to completely ban a site for advertising a link on another site. Remember that the exact same regulations for building links are applicable, even when you are purchasing links. So, make sure that your links always come from relevant sites, whether you are buying them or building them organically.

The myths we covered, while common, should not make your SEO efforts any harder than they already are. It is vital that you are aware of the facts when you first begin marketing your sites with the search engines so that you don't find yourself wasting time by focusing your efforts in the wrong direction.

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